Eva Choi

Manager

IMC Specialist with 13+ Years of Experience in Consumer Brands

Eva is a Manager at Allison HyperM, with over 14 years of experience in integrated marketing communications (IMC) and MPR across the consumer goods sector. She currently leads PR strategy planning, digital campaign management, and media relations for B2C brands, delivering integrated communications across earned and digital channels.

Current Clients

Her current client portfolio includes OBC(AB InBev), Swatch, and Amorepacific’s IOPE, where she supports brand positioning and campaign execution through strategic PR and performance-driven digital communications.

Previous Experience

Previously, Eva worked with a range of global and domestic brands including Samsung Mobile, Amorepacific, Montblanc Korea, Pernod Ricard Korea, Biersdorf’s NIVEA, and Hollys, managing PR and marketing strategy planning, IMC project execution, influencer marketing, and BTL campaigns. Her experience spans cosmetics, F&B, and luxury goods, with a strong focus on translating consumer insights into cohesive, results-oriented brand communications.