Jiyeon Choi

Senior Director

B2B Tech PR Specialist

Jiyeon is an experienced communications expert who has held various managing positions directing a broad range of corporate and promotional PR events. In her current role, Jiyeon oversees the account team’s strategic communications efforts to achieve PR objectives. She manages internal collaboration to contribute to a more engaged working atmosphere. She is currently overseeing the China Brand team.

Career & Expertise

Joining the PR industry in 2005, Jiyeon has worked on major global PR accounts such as Cisco, Airbus, Puma, Lancôme, GSK, Microsoft Mobile Embedded Division, and more. During this role, Jiyeon was instrumental in coordinating major press events, global media tours, executive interviews and fashion PR activities in addition to the daily PR communication and material development.

Jiyeon also possesses various experience in digital communications. She played a major role in coordinating and managing the social media activities for the Korea Pavilion during Expo Milano 2015.

Jiyeon has a BA in Communications from Yonsei University.