Karina Shin
Creative Director
Creative Director with 15+ years Experience
Karina is a creative communications professional with 15 years of experience in digital content and creative direction. Throughout her career, she has managed global brand SNS channel operations, content planning, and production for major clients including Univera IMMUNE, Converse, Kia (global), Physiogel, Avene, Hanwha Resort, Mentholatum Beve, Sofy, Samkwang Glass, and I’M Real.
Creative Direction
As a creative director, Karina has led digital viral campaigns and home shopping video productions for Korean Ginseng Corporation’s premium product lines, including CheongKwanJang Take5, Hongsam Daebo, Hongsam Chun-gook, Hwa ae rak, and Alpha Project Sleep Health, as well as Univera IMMUNE. Her expertise extends to website building and maintenance, having worked on projects for prestigious brands such as Maserati, Persis, Asiana Airlines, CJ ONE, CJ The Kitchen, and CGV.
Design & Production
She also possesses extensive experience in package and graphic design, including books, leaflets, and brochures, as well as infographic production for high-profile projects like the Pyeongchang Winter Olympics and Mise-en-scene. Additionally, she has demonstrated proficiency in video editing, motion graphics, and OOH production for luxury brands including Converse, Royal Salute, and Glenlivet.