Sharon Byun

Throughout her career, Sharon has led integrated communications initiatives spanning public sector policy messaging, corporate PR strategy, and high-growth technology company positioning. She spent over a decade at Samsung, where she worked across PR, marketing, and technical sales functions, gaining deep experience in translating complex technologies into market-facing narratives. During her time in heavy industry, she supported global business development efforts targeting European and U.S. shipowners, promoting high-value assets such as LNG carriers and gas-related vessels through international exhibitions including Gastech.

She later expanded her expertise into startup environments, leading investment PR, corporate communications, and external relations for EV charging and wireless power transfer technology companies during critical fundraising and growth phases. Sharon also served in the public sector as a Public Relations Secretary for Seongnam City, where she was responsible for public policy communications, external messaging, and stakeholder coordination.

Currently, Sharon is part of Allison, where she supports B2B technology and industrial clients with strategic communications, executive positioning, and media strategy. She is particularly focused on helping companies translate complex industrial and technical value into clear business and societal narratives that resonate with media, policymakers, and industry stakeholders.

Her core expertise includes B2B PR strategy, technology communications, executive positioning, policy and public-sector communication, media relations, and investment-stage communications. She is known for her ability to quickly understand complex industries, build credible narratives, and operate effectively across corporate, government, and startup ecosystems.