Joon Kim

Bridging the divide between legacy PR and the digital ecosystem, Joon provides comprehensive reputation management for clients ranging from industry giants to disruptive startups. His approach integrates social and digital channels with traditional media to build cohesive relationships. By leveraging deep insights into the shifting media landscape, he engineers purpose-driven strategies that cut through the noise and deliver standout results.

Joon is a communications counsel specializing in leadership positioning, including President Identity, thought leadership, and high-stakes crisis management. He partners with global leaders to drive mission critical priorities, designing tailored initiatives that navigate complex cultural landscapes and stakeholder risks. Beyond his advisory role, Joon is a sought after C-suite trainer, empowering executives to lead with empathy and social awareness.

Joon actively shapes industry dialogue through lectures at top-tier universities, trend analysis for luxury and branding publications, and keynotes at major forums such as Cannes Lions Seoul. Recognizing his industry expertise, he was selected to serve on the final jury of the 2024 Korea Advertising Awards.