Mina Jung

Managing Director

Integrated Marketing Expert specializing in PR and Digital Marketing

Mina Jeong is the Managing Director of HyperM Korea (formerly Min Communication, Allison Korea), an integrated marketing expert specializing in PR and digital marketing. With over two decades of experience, she has successfully guided both global companies entering Korea and Korean companies expanding overseas. In the era of Digital Transformation (DX) and AI Transformation (AX), she helps clients ‘Create Customers’ through strategic brand communications, PR and comprehensive digital marketing solutions.

Key Clients & Track Record

With deep insights into Korea’s unique media landscape, she effectively translates strategic messages for global companies like AWS, Salesforce, Corning etc. Her track record includes successful integrated marketing strategies for tech giants such as Oracle (2002-2017), Microsoft (2012-2016), Intel (2015-2018), Dassault Systems (2008-present), Red Hat (2010-present), and innovative unicorn companies.

Expertise & Publications

Mina acts as a critical partner for global companies entering or operating in Korea, providing the insight and agility needed to manage risks and maintain a robust corporate reputation in a dynamic market.

As the author of the ‘Master in One Night’ series, B2B Marketing Campaign to Master in One Night(2025) B2B Marketing to Master in One Night(2024) and Blockchain to Master in One Night(2018), she makes complex concepts accessible to everyone. In 2024, she established the ‘B2B Marketing School’ to provide systematic marketing education and enhance companies’ marketing capabilities.