Susan Jung
Vice President
Consumer, Healthcare Communications Specialist
Susan is a Vice President of Allison HyperM Korea, with over 27 years of professional experience in public relations, integrated marketing communications, and branding. Beginning her career in traditional PR, she has expanded her expertise to include digital PR, IMC, crisis management, and brand consulting.
Key Clients & Track Record
She has led IMC campaign planning and execution for global brands, managed crisis communication and media relations, and provided consulting across industries including consumer goods, healthcare, cosmetics, IT, and lifestyle. She also completed the ESG Leadership Program at Sogang University Graduate School of Business, enhancing her capabilities in sustainable communication.
Her client portfolio covers both current and past collaborations. Present clients include Macrogen, the Korea Health Supplements Association, Swatch Korea, Converse Korea, and Hankook Tire. Previous partnerships include Dyson Korea, Sony Korea, Thermos Korea, and Allbirds Korea, where she played a pivotal role in PR strategy and market entry success.
Expertise
Susan’s expertise spans branding strategy, integrated marketing communications, crisis and media relations, global brand localization, digital channel management, and campaign performance analysis with a focus on sustainable communication. Her deep knowledge of social media and digital ecosystems has enabled her to design effective programs tailored to client needs, resulting in long-term partnerships and a strong position as a trusted advisor in the PR and IMC industry.