Expertise

Since our founding in 2002 as a technology-focused PR agency, we have established ourselves as the definitive leader in Korea's tech communications landscape. Our technology sector expertise encompasses work with major global tech companies from the United States, Europe, and China, positioning us uniquely to understand both international technology trends and Korean market adoption patterns.

Our comprehensive technology services extend far beyond traditional PR to include digital marketing, influencer partnerships, demand generation, lead generation, and large-scale conference production. We understand that technology companies entering Korea must navigate a sophisticated audience of early adopters, enterprise decision-makers, and tech-savvy consumers who expect cutting-edge innovation and authentic thought leadership.

Korea's position as a global technology hub, combined with its advanced digital infrastructure and high technology adoption rates, creates unique opportunities for international tech companies. Our team helps global technology brands establish credibility within Korea's innovation ecosystem while building the market presence needed to compete effectively against both local champions and other international players.

Korea's healthcare and life sciences sector is evolving along two distinct but interconnected tracks: the traditional prescription pharmaceutical market and the rapidly growing convergence of healthcare with beauty and lifestyle sectors. This dual-track evolution requires specialized expertise that can navigate both highly regulated pharmaceutical environments and consumer-focused wellness markets.

Our healthcare expertise includes specialists capable of managing prescription drug market entry, including regulatory compliance, medical professional relationship building, and clinical evidence communication. Simultaneously, we have lifestyle healthcare experts who can position wellness and beauty products within Korea's consumer-driven health consciousness trend, where preventive care and aesthetic wellness increasingly intersect.

We support healthcare companies through Korea's complex landscape of medical societies, professional forums, and regulatory bodies while also building consumer-friendly brand positioning that makes sophisticated healthcare solutions accessible and appealing to Korean consumers. Our dual-track approach ensures that clients can build professional credibility within medical communities while developing strong consumer brand recognition and preference.

Korea's B2B market encompasses everything from highly technical semiconductor and advanced materials companies to everyday business consumables providers. Each B2B segment requires different approaches to building market awareness, establishing credibility, and generating qualified leads within Korea's relationship-driven business culture.

Our B2B expertise covers the full spectrum of business-to-business communications, from complex technical solutions requiring deep industry knowledge to straightforward business services needing efficient lead generation. We understand that Korean B2B decision-making often involves multiple stakeholders and extended evaluation periods, requiring sustained relationship-building and credibility development over time.

We help B2B companies establish market recognition, build trust with potential customers, and create systematic lead generation processes that align with Korean business practices. Our integrated approach combines strategic PR and thought leadership development with digital campaigns and demand generation tactics specifically designed for Korean B2B audiences and purchasing behaviors.

Korea boasts one of the world’s highest e-commerce penetration rates, with 28% of retail sales occurring online—nearly triple the global average. This isn’t just high volume; it reflects a uniquely sophisticated, digital-native consumer base constantly shifting between platforms and shopping experiences.
Korea’s e-commerce ecosystem differs fundamentally from Western markets. Coupang dominates same-day delivery logistics, fundamentally reshaping consumer expectations. Naver Shopping commands significant search and commerce traffic. Social commerce and live commerce platforms drive engagement and conversion in ways unfamiliar to brands from other markets. Mobile-first shopping behavior is the norm, not an exception.
Success in Korean e-commerce demands understanding each platform’s distinct ecosystem, consumer expectations, and competitive dynamics. A strategy that works on Naver will fail on Coupang. Live commerce requires different capabilities than traditional platform selling. Your product positioning, pricing, promotional strategy, and customer service expectations must all align with Korean e-commerce norms.
HyperM brings platform expertise, data analytics capability, and deep consumer insight to maximize your e-commerce performance across Korea’s diverse and competitive digital retail landscape.

Korea’s financial services sector operates at the forefront of fintech innovation, digital banking transformation, and regulatory evolution. Fintech startups proliferate alongside traditional financial institutions, each navigating a regulatory environment that balances innovation with consumer protection.
Korean consumers embrace financial technology adoption at rates exceeding most global markets. Banking is digital-native. Investment platforms are mobile-first. Payment innovation is continuous. Yet Korea’s regulatory environment—overseen by agencies like the FSC and FTC—applies strict consumer protection rules and Korean-specific compliance requirements.
Global financial services companies entering Korea must navigate this paradox: a consumer base hungry for innovation paired with a regulatory environment demanding careful compliance. Traditional financial institutions must communicate stability and expertise while competing with agile fintech disruptors. Fintech startups must establish credibility despite lacking century-old histories.
HyperM combines financial services communications expertise with deep understanding of Korea’s regulatory landscape and digital financial consumer behavior, positioning your financial brand for sustainable growth.

Korea’s fashion and lifestyle sectors don’t simply follow global trends—they create them. K-Fashion has evolved from local category to global movement. Korean beauty standards influence consumer behavior worldwide. Korean lifestyle influencers shape aspirations across Asia and beyond.
For fashion and lifestyle brands, Korea represents both a major consumer market and a global trendsetting platform. Success in Korea means access to trend-aware consumers and influential creators whose reach extends far beyond Korean borders.
Korean fashion consumers are notoriously particular about fit, quality, and trend relevance. Lifestyle consumers embrace Korean wellness trends, beauty innovations, and experiential consumption. Social commerce and influencer partnerships drive discovery. Celebrity endorsements carry significant weight. Luxury brands compete in a market where premium positioning is standard and authenticity is essential.
HyperM understands Korea’s fashion and lifestyle ecosystem—from mega-influencers and celebrity culture to micro-communities and niche trends. We position brands to resonate with Korean consumers while amplifying influence that reaches global audiences.

a’s tourism sector is experiencing unprecedented growth, driven by K-culture global influence, medical tourism expansion, and Korea’s positioning as a major Asian travel hub. International visitor numbers have grown dramatically, with Korean hospitality brands expanding globally while international hospitality companies race to expand Korea presence.
K-culture creates authentic tourist demand. Korean television dramas and music drive visitor pilgrimage to filming locations and cultural sites. Medical tourism brings visitors seeking Korean beauty treatments, cosmetic procedures, and wellness experiences. Business travel supports corporate hospitality growth. Korean millennials and Gen Z travelers drive domestic hospitality innovation that later influences international markets.
Korea’s hospitality market demands understanding multiple consumer segments—from luxury travelers seeking premium experiences to value-conscious tourists seeking authentic local encounters. Online travel platforms like Booking, Agoda, and Korean platforms shape discovery. Social media and influencer recommendations drive booking decisions. Experiential offerings and cultural authenticity differentiate in a competitive market.
HyperM brings hospitality marketing expertise combined with deep understanding of Korea’s tourism trends, consumer segments, and distribution channels, positioning hospitality brands for growth in this dynamic market.

The Korean automotive market presents a unique opportunity and challenge for international brands. With a sophisticated consumer base, rapid EV adoption, and a globally competitive landscape dominated by world-class local manufacturers, success in Korea requires more than a global playbook—it demands deep local expertise, cultural fluency, and strategic market intelligence. HyperM specializes in helping global automotive OEMs, luxury brands, and specialized mobility companies navigate Korea's distinctive market dynamics and build meaningful brand presence among Korean consumers and industry stakeholders.

Korea's automotive market is distinctive in its preferences, media consumption patterns, and buyer behavior. Korean consumers are among the world's most tech-savvy and quality-conscious, with high expectations for vehicle innovation, design, and after-sales service. The presence of dominant domestic brands has created a competitive environment that demands differentiation and compelling storytelling. International automotive brands—whether luxury manufacturers, EV innovators, or niche players—need partners who understand both the nuances of the Korean media landscape and the specific needs of automotive consumers. HyperM brings together deep knowledge of Korean automotive journalism, influencer networks, and consumer trends with experience in global brand communications, enabling international companies to communicate their unique value proposition effectively.

Our expertise spans the full spectrum of automotive brand challenges in Korea. For luxury automotive brands, we craft premium positioning, heritage storytelling, and exclusive ownership experiences in ways that resonate with Korea's affluent consumers. For emerging EV and mobility companies, we communicate innovation, sustainability credentials, and technological advancement in alignment with Korea's progressive regulatory environment and adoption trends. For new market entrants, we provide strategic market entry planning, competitive landscape analysis, and go-to-market communications that establish credibility and awareness. Across all segments, we manage relationships with Korean automotive media, arrange executive visibility opportunities, coordinate product launch communications, and build brand awareness through integrated PR campaigns that reflect both global brand standards and local market realities.

Korea's position as a technology and automotive innovation hub makes it strategically important for global mobility brands. The market's openness to new technologies, coupled with its role as a testing ground for automotive trends, means success in Korea often influences broader Asian market perception. Whether you're launching a new model, entering the market for the first time, expanding your EV portfolio, or repositioning your brand, HyperM serves as your strategic partner—bridging global brand headquarters with Korean market opportunities, translating global messaging for local relevance, and opening doors to the media, industry partners, and consumers who drive automotive success in Korea.

Korea's regulatory environment presents unique challenges for international companies, with agencies like the Personal Information Protection Commission (PIPC) and Korea Fair Trade Commission (KFTC) applying Korean-specific regulations that often differ significantly from global standards. These regulatory differences can create unexpected compliance risks and reputation challenges for foreign companies unprepared for Korea's distinctive legal and regulatory framework.

Our regulated industries expertise focuses on proactive issues management and strategic media relations to help global companies maintain their reputation while navigating complex regulatory relationships. We understand that in Korea's interconnected business environment, regulatory challenges can quickly escalate into broader reputational issues if not managed properly. Our team provides ongoing monitoring of regulatory developments, relationship management with key regulatory stakeholders, and crisis communication support when regulatory issues arise.

We work with companies across financial services, pharmaceuticals, technology platforms, and other heavily regulated sectors to develop comprehensive compliance communication strategies. Our approach combines deep regulatory knowledge with sophisticated media relations capabilities, ensuring that our clients can address regulatory challenges while maintaining positive public perception and stakeholder confidence.