Awareness & Preference & Engagement

Building Brand Recognition and Consumer Connection

Korea's media landscape requires sophisticated navigation to build meaningful brand awareness and consumer preference. Our integrated approach combines traditional public relations excellence with digital-first strategies, leveraging our deep relationships across Korea's 300+ influential media outlets and extensive network of key opinion leaders and influencers.

We understand that in Korea, credibility often stems from third-party validation through respected media voices and authentic influencer partnerships. Our media relations programs go beyond press release distribution to create compelling narratives that resonate with Korean journalists and their audiences. Our digital PR strategies leverage Korea's unique platform ecosystem, from Naver and Kakao to YouTube and Instagram, ensuring your brand connects with audiences where they spend their time and attention.

Core Services Include
  • Strategic Media Relations & Press Management
  • Digital PR & Content Marketing
  • Influencer Partnership Programs (Mega to Micro-Influencers)
  • Social Media Strategy & Community Management
  • Thought Leadership Development
  • Award & Recognition Programs
  • Event Marketing & Experiential Campaigns
  • Brand Journalism & Storytelling

Why Our Integrated Approach Works

Each service area works synergistically to support your overall Korea market objectives. Our 22+ years of experience with over 500 global clients has taught us that sustainable success in Korea comes from coordinated efforts across all customer touchpoints-from initial brand awareness through long-term loyalty development.

Whether you’re a B2C brand seeking rapid market penetration or a B2B company building strategic partnerships, our solutions adapt to your specific industry requirements while leveraging our deep understanding of Korean market dynamics, cultural nuances, and proven success methodologies.