AI Marketing Lab
AI Marketing Lab (AIM Lab)
Established in 2019, the AI Marketing Lab (AIM Lab) is HyperM’s dedicated research institute that develops innovative marketing solutions through the convergence of AI technology and digital marketing.
AI-Based Advertising Efficiency Research
Leveraging machine learning and big data analytics to maximize ad targeting accuracy and ROAS
Marketing Automation & Workflow Efficiency Research
Applying RPA to automate repetitive marketing tasks
Answer Engine Optimization (AEO)
The cutting-edge field of optimizing brand presence for AI-generated responses (ChatGPT, Claude, Gemini)
Core Strengths in AEO
Content Development Expertise
Transforming complex technologies into AI-friendly, customer-valuable content
PR-Based Authority Building
Leveraging media networks and industry recognition to build the brand authority that AI engines prioritize
Deep Technical Understanding of AI & SEO
Integrating AEO and SEO for comprehensive optimization
Integrated Digital Marketing Leadership
Digital integration connects online, offline, and all brand touchpoints. Our approach emphasizes audience targeting models, contextual understanding, continuous optimization, and improved ROAS.
Future Research
Monitoring new AI platforms, voice-based AI assistants, multimodal AI, and personalized AI experiences.